Customer Story Courses

START HERE! Read this First

Monthly Coaching Calls - Dates and Recordings

Example Case Studies

Mad Skill #1: Get Prepared for Projects

The First Steps - After Landing a Client

How to Study Your Client's Solutions

25 Questions to Ask a New Client

What to Ask Your Client about the Featured Customer

Mad Skill #2: Interview Like a Pro

Sample Interview Questions

Sample Open-Ended Questions

B2B Technology Product Questions

Consulting Services Interview Questions

Mad Skill #3: Capture Measurable Results

The Math You Need to Master

Sample Results Questions

ROI vs. Payback Period

Module 3 Homework

Module 3 Homework Answers

Mad Skill #4 Part 1: Write a Story that Sells

Mad Skill #4 Part 2: Write a Story that Sells

Case Study Flow

Ways to End a Case Study

Grace Bay page 1

Grace Bay page 2

Tillster example

Datrium example

Airstream example

Mad Skill #5: Crafting Case Study Accessories (Headlines, Subheads & Quotes)

Elements of Strong Headlines

Strong Verbs

How to Create Quotes

Mad Skill #6: Be the Go-To Writer for Clients

Ways to Get Samples

VCA-Case Study (Word Version)

Sample Legal Release Form for Case Studies

Mad Skill #7: Finding and Landing Case Study Clients

Steps to Landing Clients

LinkedIn Connection Requests

Sample Prospecting Email

Sample Sales Conversation

Sample Proposal

Your Completion Badge!