Course curriculum

  • 1

    Welcome to The Case Study Copywriter's Crash Course

    • START HERE! Read this BEFORE moving on

    • Monthly Coaching Calls - Dates and Recordings

    • Case Study Examples
  • 2

    Lesson 1: Project Prep for Stronger Case Studies

    • Lesson 1: Project Prep for Stronger Case Studies

    • Learn About Your New Client

    • Study Your Client's Solutions

    • 25 Questions to Ask a New Client

    • Gather Background on the Featured Customer
  • 3

    Lesson 2: Interview Like a Pro

    • Lesson 2: Interview Like a Pro

    • Sample Interview Questions

    • Sample Open-Ended Questions

    • Sample Tech Questions
  • 4

    Lesson 3: Capture Measurable Results

    • Lesson 3: Capture Measurable Results

    • Handy Math Explanations and Tools

    • Sample Metrics Questions
  • 5

    Lesson 4: Write a Story that Sells

    • Lesson 4: Write a Story that Sells

    • Case Study Components

    • Ways to End a Case Study
  • 6

    Lesson 5: Craft Headlines, Subheads & Quotes

    • Lesson 5: Craft Headlines, Subheads & Quotes

    • Traits of Strong Headlines

    • How to Quote in Case Studies
  • 7

    Lesson 6: Managing Case Study Projects

    • Lesson 6: Managing Case Study Projects

    • 8 Steps of the Case Study Process

    • Sample Legal Release Form for Case Studies

    • Guide Clients on Asking Happy Customers
  • 8

    Lesson 7: Finding and Landing Case Study Clients

    • Lesson 7: Finding and Landing Case Study Clients

    • Ways to Get Samples

    • Getting Clients

    • LinkedIn Connection Requests

    • Talking to Prospects: The Sales Conversation

    • Sample Proposal

    • Sample Statement of Work (SOW)

    • Your Completion Badge!